The gospel is not mainly a 'good idea' and anytime we claim we can
reduce it down to a pamphlet we end up...well, reducing it. But the
gospel that Jesus lived, and then died for, is irreducible in that
sense. It must be lived out in community. By claiming the gospel can be
mass mailed we are weakening the power of the gospel in our time. I
don't want to be a part of that.
The fact remains that Jesus calls us to get up off the couch and lay
down our lives for people. If the gospel could be mass mailed, don't you
think God would have avoided risking his "one and only Son"? The nature
of the truth of God's good news required Jesus to be incarnate among
us. Why would it be any different now?
In case you missed it, I posted an article with this title on the Spectrum Blog last week. The statement above is part of a comment I added today after quite a few commenters misunderstood my point.
Here's the piece in its entirety, but I'd encourage you to also join the conversation over at Spectrum.
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This morning I received an email from Remnant Publications. I
don't usually pay attention to these emails but this one really caught
my eye. The subject line reads, "Evangelilsm [sic] by Mass
Mailing." My first thought was, "This is a joke...an eye-grabbing
headline to force me to look deeper only to discover the author of the
email reminding us that, of course, we cannot do evangelism by mass
mailing."
It did grab my eye, but when I looked deeper it quickly became clear
the author is not jesting. The headline inside the email reads, "Hit the
streets with soul-saving literature without leaving the comfort of your
own home!" (See the email here)
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